The luxury fashion market is now worth billions of dollars; two reasons why this could be the case include the exclusivity and class attached to wearing such products. Today, many young individuals are ready to go extra lengths to adorn these pricey fashion pieces. With this, luxury brands will continue to grow in 2021 and beyond.
If you’re inspired by fashion and want to buy from the most popular brands, you’re in the right place. In this guide, we’re taking a closer look at the top five online luxury brands in 2021.
In no particular order, you should pay attention to the following:
GUCCI
As far as the most popular online luxury brands are concerned, we can’t have a list without mentioning Gucci. Why? Because this brand has always been coveted by lots of fashion-conscious individuals. In 2021, nothing will change in this regard.
In recent years, online searches for this brand have reduced by as much as 19%; this is because many other luxury brands are also investing heavily in their online platform. However, Gucci is still one of the most prominent luxury brands on the planet. It has many commonly used designer sneakers, shirts, and other products in the luxury market.
Gucci is known for its cutting-edge and, sometimes, loud designs. Consequently, the Italian brand often appeals to well-to-do millennials ready to show off their style.
Furthermore, this luxury brand continues to garner lots of social media mentions on Instagram, Twitter, Facebook, Pinterest, and several other channels. According to one source, Gucci is mentioned more than 11 million times every month across social media.
Ultimately, not many luxury brands can compete with Gucci. You probably expected this name early on the list, and we just couldn’t ignore this particular fashion giant.
LOUIS VUITTON
Estimated to be worth almost $40 billion in 2020, Louis Vuitton (LV) is another well-known luxury brand with top-quality products. From shoes to pants, shirts to bags, its products have been worn many times by celebrities around the world. Just like Gucci, LV is now one of the most searched luxury brands on the internet.
Apart from producing exclusive, top-of-the-line fashion products, Louis Vuitton also has a reputation for collaborating with famous figures. Among other things, this has allowed the French luxury brand an opportunity to meet the needs of people from all walks of life. For example, it recently collaborated with Supreme, a popular New York brand, to create clothing for millennials.
Elsewhere, it worked with a well-established audio group, Master & Dynamic, to create first-rate wireless earbuds. In addition to celebrities and famous companies, LV also works with lesser-known premium brands.
ROLEX
When it comes to luxury watches, Rolex is the #1 luxury brand online in 2021. Although the name is synonymous with Switzerland and bases its headquarters in Geneva, it was actually established in London in 1905. With an estimated value of over $9 billion, Rolex has enjoyed many successes over the years.
Pick up a luxury magazine or newspaper and you’re likely to see this brand name at least once. In the modern world, its popularity extends to the internet. Every year, the brand produces new expensive, modern watches as well as vintage ones that make people want to talk.
Rolex also maintains its relevance in the media through its heavy presence in tennis, golf, yachting, and motorsports. In fact, many sportsmen and other celebrities have worn Rolex products in adverts and other marketing materials. Without a doubt, Rolex is one of the most popular luxury brands online in 2021 for affluent people with high taste.
CHRISTIAN DIOR
Christian Dior is another fashion brand dedicated to offering high-quality products. Based in France, it primarily offers awesome fashion collections and top-quality beauty products.
A few years ago, the new creative director of Dior introduced a fresh marketing approach to attract more millennials to the brand. Thankfully, it has paid off massively as many young individuals are now wearing fashion pieces from Dior.
In addition to this, the brand has been developing shirts, bags, shoes, and other products with one eye on pop culture. As a result, mentions on social media are on the increase, and we can expect more of this in 2021. With all of this in mind, Christian Dior is one of the most popular luxury brands online today.
CHANEL
With an estimated brand worth of over $9 billion and a heavy online presence, Chanel truly deserves a place on this list. Currently, the company is led by Alain and Gerard Wertheimer.
To boost its online presence, this French luxury fashion brand recently invested millions of dollars in its digital marketing strategy. Now, plenty of internet-savvy individuals, who are mostly millennials, are spending their hard-earned money on acquiring Chanel items.
The digital marketing strategy of Chanel relies mostly on the use of engaging videos and other visual content to grab the attention of customers. As well as using narrative-based campaigns to win more customers, Chanel invests in celebrities to widen the horizon of its audience.
Some of the products from Chanel include watches, clothes, handbags, and fragrances.
Other notable mentions include Balenciaga, Prada, Yves Saint Laurent, Hermes, Fendi, McQueen, Off-White, Tiffany, Armani, and Cartier.
Whether you’re looking for Rolex luxury watches, Chanel perfumes, McQueen trainers, Fendi shirts, or Balenciaga shoes, you can now shop for your favorite products online. One of the best online stores is Larizia, a company entirely dedicated to providing expensive, top-of-the-line fashion products from the world’s biggest brands. Whatever type of fashion piece you want this year, Larizia has something for you.
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